Gated Content (2024)

FAQs

What is an example of gated content? ›

Content gating is typically associated with downloadable content like ebooks or white papers. But it doesn't have to be restricted to a downloadable asset. Free consultations, product demos, and price quotes are all examples of gated content that isn't a downloadable asset.

One of the most important gated content best practices is to tailor content to each step of the funnel. To make your sales funnel convert better. It's aimed at people who are starting to think about launching their own business and need some guidance for writing up a business plan.

However, another core benefit of gating content is that it builds loyalty and trust with potential business leads. Data you gather from gated content users allows you to segment those users based on their interests. That data is an invaluable asset that can help guide future email campaigns or marketing strategies.

Gated content is any media that's placed behind a lead capture form. In other words, a user must provide personal information in order to access the content — typically an email address, phone number, or answer to a low-friction question.

Use solid headings and straplines that get straight to the point and bullets for the other details. Solve problems by providing solutions. Your gated content needs to be the solution to your visitor's problem. Don't just tell them how you'll solve their issues but how much better life will be for them when you do.

But it's probably fair to say that gated content is past its prime. It still works and still has a place in many organisations' marketing tactics, but marketers need to work harder to see results – and I wouldn't recommend putting all your eggs into the gated content basket.

The Pros of Gating

Lead Quality: Gating content can attract high-quality leads, often perceived as more valuable because they've shown intent.

Ultimately, gated content is meant to generate leads that you can nurture into prospects through your marketing efforts, whereas ungated content is meant to increase traffic and improve trust with your audience. Both types of content are valuable and should be included in your content marketing strategy.

Choose your content pillars: Think about the key themes and topics that align with your brand's values and messaging. These categories should be broad enough to give you some flexibility in content creation, but specific enough to keep your content focused and on-brand.

Negative SEO Impact: Gated content is often not indexed by search engines, so it may not contribute to your discoverability and organic traffic. Lost Trust: Readers may not trust the business enough to provide all the detailed information requested in the form.

What is gated vs open content? ›

While gated content can be a great way to generate, qualify, and nurture leads, ungated content is the one that builds awareness and trust with a wider audience. In this blog, we'll explore the complexities surrounding the problem with gated content when compared to ungated content.

Gated content vs.

This content can also be found in the search engine results pages (SERPs) because they're not hidden. While gated content is mainly used to generate leads, ungated content serves to increase brand awareness and improve search engine optimization (SEO).

Video content is the most popular form of gated content. And with good reason — it's an effective way to share information and educate your audience. Video is a visual medium, so if you're trying to explain something, a video can often be more effective than text alone.

Gated content is content that requires information for someone to view, read, or watch it. The purpose of this content is to generate leads for your business. You obtain leads by having them submit their information, so you can contact them in the future, like through email marketing.

If you're ready to create effective gated content, we recommend using an all-in-one tool like Visme. Visme offers everything you need to create engaging gated assets and other lead generation content, including ebooks, whitepapers, lead magnets, presentations, reports and more.

You don't walk around Beverly Park. Not only is it hidden deep inside the hills of Beverly Hills, but it is also a gated community with 24/7 security and surveillance. It doesn't even have sidewalks!

You may have heard the term 'Lead Magnet' before - this is just another way to refer to gated content.

A gated offer is one that requires the user to fill out information in a form. Its purpose is to generate leads. As such, the offer should serve as a conversation starter that could lead to a sale. It should favourably influence your prospects so that they are primed to accept your products and services.

This content is considered 'ungated' (aka open access), and is often the case with blogs, checklists, infographics, product updates, company news, etc.