What is Financial Analysis? Types & Examples (2024)

Financial ratio analysis involves interpretation and analysis of the income statement, balance sheet, and cash flow statement. Ratios are calculated by dividing one financial statement item by another. Here are the top 15 techniques:

Vertical Analysis

Vertical analysis involves calculating the proportion of each item on your company’s financial statement to a base figure, usually sales revenue or total assets. The purpose here is to determine the relative weight of each item and to identify any trends or changes that may affect your company’s financial health.

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What is Financial Analysis? Types & Examples (1)

Profitability Analysis

Profitability analysis involves measuring your company’s ability to generate profits from its operations. By calculating key profitability ratios such as gross profit margin, net profit margin, and return on equity, you can assess your company’s financial performance and compare it to industry benchmarks.

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What is Financial Analysis? Types & Examples (2)

Leverage Analysis

Leverage analysis, also known as financial risk analysis, involves measuring your company’s use of debt to finance its operations and assessing your ability to meet financial obligations, such as debt payments and other liabilities. By calculating key leverage ratios such as debt-to-equity (D/E) ratio and interest coverage ratio, you can understand your company's risk profile and ability to service its debt obligations. Your D/E is calculated by dividing your company’s total amount of debt by the total amount of shareholder's equity. Total debt is the sum of all your company’s short-term and long-term debts, including loans, bonds, and other liabilities. Total equity is the sum of all your company’s common stock, preferred stock, and retained earnings.

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What is Financial Analysis? Types & Examples (3)

Growth Analysis

Growth analysis involves assessing your company’s growth potential and identifying opportunities for expansion. Analyzing key growth metrics such as revenue growth, market share, and customer acquisition rates, helps you determine whether your company is likely to grow or decline in the future.

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What is Financial Analysis? Types & Examples (4)

Liquidity Analysis

Liquidity analysis involves measuring your company’s ability to meet its short-term financial obligations. Analyzing liquidity and stability ratios such as current ratio and quick ratio, helps you assess your company’s ability to pay its bills and avoid financial distress. The current ratio is calculated by dividing your current assets by your current liabilities and a good current ratio is between 120% and 200%, which means that your business has 2 times more current assets than liabilities to cover debts.

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What is Financial Analysis? Types & Examples (5)

Solvency Analysis

Solvency analysis, such as the debt-to-asset ratio, measures your company’s ability to meet its long-term obligations and ability to weather economic downturns or other challenges. Your debt-to-asset ratio is calculated by dividing your company’s total amount of debt, including loans, bonds, and other liabilities, by the total amount of assets, including cash, inventory, property, plant, and equipment.

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What is Financial Analysis? Types & Examples (6)

Efficiency Analysis

Efficiency analysis involves measuring a company's efficiency in using its resources to generate revenue. By analyzing key efficiency ratios such as asset turnover ratio and inventory turnover ratio, investors and analysts can assess the company's ability to optimize its operations and maximize profitability. Asset turnover ratio indicates how many dollars of revenue your company generates per dollar of assets. It’s calculated by dividing your company's revenue by its total assets. In general, asset turnover ratios in the range of 0.5 to 2.0 are considered typical for most industries.

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What is Financial Analysis? Types & Examples (7)

Cash Flow Analysis

Cash flow analysis involves examining your company's cash inflows and outflows to determine its ability to generate cash and manage its cash flow. It is important to note that your company’s profitability does not necessarily equate to a positive cash flow.

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What is Financial Analysis? Types & Examples (8)

Rates of Return Analysis

Rates of return analysis involves measuring your company’s rates of return on its investments. By analyzing key return metrics such as return on investment and return on assets, investors and analysts can assess your company’s ability to generate profits from its investments.

This Cash Flow Valuation Analysis example displays various cash flow-related key performance indicators (KPIs) including the internal rate of return (IRR) by region compared to a target IRR, investment count by type, and a detailed cash flow table. Additionally, real-time indicators like the cash conversion cycle and working capital ratio could be incorporated. To aid in cash flow management, regression analysis can be utilized to forecast cash flow.

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What is Financial Analysis? Types & Examples (9)

Valuation Analysis

Valuation analysis involves determining your company’s intrinsic value based on its financial performance and other relevant factors. By using valuation models such as the price-to-earnings (P/E) ratio and discounted cash flow analysis, you can understand the price investors are willing to pay for your company's earnings per share (EPS) and assess if your company's stock is overvalued or undervalued. Your P/E is calculated by dividing your current market price per share by your company's EPS. A P/E ratio between 10 and 20 is considered to be a reasonable range for many companies.

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What is Financial Analysis? Types & Examples (10)

Scenario and Sensitivity Analysis

Scenario and sensitivity analysis involves modeling different scenarios and assessing the impact of changes in key variables on your company’s financial performance. This allows you to assess your company’s risk exposure and identify potential areas of concern.

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What is Financial Analysis? Types & Examples (11)

Variance Analysis

Variance analysis involves comparing actual financial results to budgeted or forecasted results to identify areas where the company may be falling short. By analyzing variances, you can help the company adjust its financial projections and identify potential areas of concern.

This Actual vs Forecast Analysis example compares between actual expenses and forecasts for a specific time frame, as well as the trend of expenses over time for each expense category. With a modern and integrated financial dashboard, you can easily explore this data in greater detail and extract actionable insights.

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What is Financial Analysis? Types & Examples (12)

Trend Analysis

Trend analysis involves looking at your company’s financial statements over a period of time to identify patterns and trends in your company's financial performance. This can help you assess your company’s financial health and predict future performance.

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What is Financial Analysis? Types & Examples (13)

Turnover Ratio Analysis

Turnover ratio analysis looks at how effectively your company is using its assets to generate revenue. By analyzing turnover ratios such as accounts receivable turnover and inventory turnover you can assess how efficiently your company is managing its resources. Inventory turnover is calculated by dividing the cost of goods sold by your average inventory for the period. The ideal inventory turnover ratio varies across industries, but a ratio between 5 and 10 is often considered a good range.

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What is Financial Analysis? Types & Examples (14)

Coverage Analysis

Coverage analysis involves assessing your company’s ability to meet its financial obligations, such as debt payments and interest expenses. By analyzing coverage ratios such as the interest coverage ratio (ICR) and the debt service coverage ratio, you can assess your company’s ability to pay its debts and avoid financial distress. ICR is calculated by dividing your company's earnings before interest and taxes (EBIT) by its interest expenses. Generally, a higher ICR indicates that a company is better able to meet its interest obligations and has a lower risk of defaulting on its debt. A company with an ICR below 1 may struggle to meet its interest payments and may be considered to have a higher risk of default.

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What is Financial Analysis? Types & Examples (15)

What is Financial Analysis? Types & Examples (2024)

FAQs

What is Financial Analysis? Types & Examples? ›

Many financial analysis techniques involve analyzing growth rates including regression analysis, year-over-year growth, top-down analysis such as market share percentage, or bottom-up analysis such as revenue driver analysis. Last, financial analysis often entails the use of financial metrics and ratios.

What is financial analysis and its types? ›

Different types of financial analysis include valuation, variance, horizontal analysis, vertical analysis, liquidity, profitability, cash flow analysis, and more, which serve various purposes for analyzing a company's overall financial health.

What is an example of a financial analysis? ›

One example of a financial analysis would be if a financial analyst calculated your company's profitability ratios, which assess your company's ability to make money, and leverage ratios, which measure your company's ability to pay off its debts.

What is financial analysis useful for choose the best answer? ›

Financial analysis is the process of evaluating the financial performance, profitability, and value of a business or project, using various methods and techniques. Financial analysis can help you make better decisions, identify opportunities and risks, and communicate your results to stakeholders.

What are the main types of financial statements .explain and give examples each? ›

The three main types of financial statements are the balance sheet, the income statement, and the cash flow statement. These three statements together show the assets and liabilities of a business, its revenues, and costs, as well as its cash flows from operating, investing, and financing activities.

What are the 5 techniques of financial analysis? ›

What are the five methods of financial statement analysis? There are five commonplace approaches to financial statement analysis: horizontal analysis, vertical analysis, ratio analysis, trend analysis and cost-volume profit analysis. Each technique allows the building of a more detailed and nuanced financial profile.

What are the three common tools of financial analysis? ›

Several techniques are commonly used as part of financial statement analysis. Three of the most important techniques are horizontal analysis, vertical analysis, and ratio analysis.

What is financial analysis best described as? ›

Using financial data to assess a company's performance and make recommendations for the future.

What is an example of data analysis in finance? ›

Data analytics helps finance teams gather the information needed to gain a clear view of key performance indicators (KPIs). Examples include revenue generated, net income, payroll costs, etc. Data analytics allows finance teams to scrutinize and comprehend vital metrics, and detect fraud in revenue turnover.

How to perform financial analysis? ›

To perform financial analysis, there are five effective steps that businesses can follow:
  1. Comparison between Forecast and Actual Monthly Results. ...
  2. Identify Exceeding Projections or Off-Track Performance. ...
  3. Review Income and Expenses. ...
  4. Analyze Cash Flow Statement. ...
  5. Review Balance Sheet.
Apr 26, 2023

What is the primary purpose of financial analysis? ›

The main purpose of financial analysis is to track the progress and performance of the business and evaluate its financial health. Financial analysis also helps to determine or measure the value of the company.

What are the skills required for a financial analyst? ›

top 10 financial analyst Skills on Resumes with High Match Rate
  • Communication Skills.
  • Leadership.
  • Attention to Detail.
  • Interpersonal Skills.
  • Work Independently.
  • Collaborate.
  • Motivated.
  • Fast.

What are the types of financial statement analysis explain? ›

Three-statement financial analysis involves assessing a company's financial health using the three core financial statements: the income statement, balance sheet, and cash flow statement. This holistic approach provides insights into profitability, liquidity, and overall operational performance.

What is an example of a financial report? ›

An example of financial reporting would be a company's annual report, which typically includes the balance sheet, income statement, and cash flow statement. The report may be released to the public, regulators, and/or creditors.

What are the four basic financial statements examples? ›

Four Types of Financial Statements
  • Income statement.
  • Balance sheet.
  • Cash flow statement.
  • Statement of retained earnings.
Nov 28, 2022

What does a financial analyst do? ›

Financial analysts work in banks, pension funds, insurance companies, and other businesses. Financial analysts guide businesses and individuals in decisions about expending money to attain profit. They assess the performance of stocks, bonds, and other types of investments.

How do you do financial analysis? ›

How to Analyse Financial Statements?
  1. Step 1: Gather the financial statements. ...
  2. Step 2: Review the balance sheet. ...
  3. Step 3: Analyse the income statement. ...
  4. Step 4: Examine the cash flow statement. ...
  5. Step 5: Calculate financial ratios. ...
  6. Step 6: Conduct trend analysis.
Jul 12, 2023

What is a financial analysis in a business plan? ›

Financial analysis involves examining the financial statements, ratios, trends, and indicators of a business to assess its financial health and potential. It can help you answer questions such as: How profitable is your business? How efficient is your use of assets? How solvent is your business?

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